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Becoming One: Our Evolution to a Creative Experience Agency

Written by Greg Oberst | Mar 25, 2025 7:00:00 AM

DCG ONE chief commercial officer, Andy Lueck, joins host Greg Oberst on The Whole Idea Podcast. Andy offers full details on the company’s new brand positioning as a creative experience agency. Andy explains how this latest evolution of the 60-year-old company was sparked by rapid changes in technology, shifting consumer trends, and higher customer expectations. The new brand positioning comes complete with an empowering new client project tool: The customer experience portal (CXP). Listen now to the full story.