Elevating an experience, x5.
UX DESIGN | WEBSITE DESIGN | WEBSITE DEVELOPMENT
The Opportunity
For many people, understanding the benefits of their Medicare health plans can be challenging. Premera Blue Cross, a healthcare company serving 2.8 million residents of Washington and Alaska, wanted to ensure that its members and new Medicare prospects ages 65 and up didn’t feel so challenged by the mountains of information that they turned away from the exploration altogether.
It takes five Premera Medicare websites to cover the expansive Medicare journey. Premera reached out to The Agency at DCG ONE for assistance in transforming all sites into more user friendly and helpful experiences.
The Solution
Following a full audit of each site, our UX experts redesigned the information architecture to streamline and simplify navigation. With information easier to find, stronger engagement and more time on the site would follow. The UX strategy also called for consistent design execution across all sites while also being sensitive to each site’s unique purpose and the tasks each user needed to complete.
Agency designers turned a smart UX strategy into a thoughtful, clean, and approachable design system that was applied across all sites. Throughout design and development, a keen eye was kept on accessibility, an important consideration for the Medicare audience; leveraging color and contrast to make each site as legible as possible.
The Agency development team also led an effort to replatform the content management systems to infuse more flexibility, scalability, and reliability into all sites, allowing the Premera team to enjoy greater speed-to-market benefits.
Finally, two rounds of testing with prospects and members helped the team vet and fine tune the sites to ensure the best experience.
The Feedback
With its five Medicare websites now more streamlined, intuitive, and consistent, Premera members can explore with greater ease and confidence. Thinking of The Agency as an extension of their own team, the Premera crew expressed great appreciation for the smart solutions and high-quality work, the level of detail and collaboration, and for the steady and confident march toward the achievement of project goals.
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