Branded merchandise is as popular as ever. Customers still love free swag. Now, with the integration of digital channels and emerging strategy, print, and creative capabilities, branded merchandise is more effective than ever. On this episode of The Whole Idea Podcast, join host Greg Oberst and DCG ONE branded merchandise experts Breanna Capener and Richard Merz for an in-depth look at this venerable marketing approach and the compelling customer engagement opportunities emerging for marketers.