On this episode of The Whole Idea Podcast by DCG ONE, learn how integration with digital assets is transforming direct mail. Hear valuable insight into how the venerable marketing approach is transforming into something much less traditional. Join host Greg Oberst with guest Ben Allen, the managing director of The Agency at DCG ONE. Listen for tips on integrating digital assets into your direct mail campaign, capturing data and optimizing your campaigns, as well as best practices for messaging, design, and testing.