Transforming Together: How DCG ONE’s Evolution Empowers Marketing Leaders

In 60 years of partnering with global brands and local legends, we’ve learned one crucial lesson: Staying relevant is a never-ending act of creativity. The world around us is constantly changing, and we see it as a call to keep evolving. So, as we celebrate six decades of creative collaboration, we’re not just looking back–we’re also creating the future.  

DCG ONE has been going through a major transformation that’s been years in the making. We’ve connected our capabilities and united our teams to create a truly integrated offering. So let’s explore how we did it and what it means for you.  

Becoming ONE 

DCG ONE actually encompasses two very different worlds: a creative studio and print manufacturing. Each had its own business model and method of operation. Over years of optimization and evolution, our skill sets grew deep, but they were siloed. Now, we’re blending them together so you get more solutions from one vendor.  

Uniting our print craftspeople and digital creatives revealed a core truth: We’re all makers. Every team member at DCG ONE is contributing to the creative experiences we create for our customers (and their customers). That became the guiding light for our evolution. Bringing it to reality has been a three-pronged approach that combines process, people, and technology. 

Uniting through process 

Before, we looked at DCG ONE through the lens of manufacturing vs agency. Each part of the business had its own way of working. Instead of centering our processes around disciplines, we prioritized function. Whether teams worked on digital or print, they shared the same major functions: strategy, creative, and production. These new blended teams were built on our similarities instead of our differences. Now, our approach to strategy can incorporate both agency insights and manufacturing expertise more holistically. Our creativity is stronger than ever with the seamless collaboration of digital innovators and tactile craftspeople.  

For our partners, the benefit is clear: seamless execution of their marketing vision, from digital campaigns to physical touchpoints, all under one roof. Fewer vendors. More efficiency across all channels.  

Uniting through people 

Once our operational structure was in place, we aligned our teams with this new vision. That meant knocking down the cultural walls between different practices. We created more parity between roles in each discipline and more opportunities for cross-functional collaboration. In the process, our talents began to collide in novel ways. We started to feel our new team structures come to life through fresh ideas and newfound agility. 

For marketing leaders, that means you get access to a more versatile and more innovative team. You’re not just getting siloed experts. You’re tapping into a collective of problem-solvers who can help you find or protect your competitive edge.  

Uniting through technology 

With our people on board, we focused on technology. To increase transparency and impact, we created a proprietary platform empowering both creatives and clients. We call it the Customer Experience Portal (CXP). CXP powers our project management, giving our clients a clear view of the work in progress at each step. After it goes live, you can use CXP to see how all of your marketing assets (including print!) are working together to get you results. The best part: We’ve integrated AI to help marketing leaders unearth hidden opportunities to reach their ideal audiences.  

Every marketing leader knows that data-driven decision-making is crucial. And now you’ll have tools that help you make the right call faster and more often. Plus, you’ll have comprehensive insights that make ROI clear to your stakeholders.  

Ready to see how our transformation can drive yours? Contact us today to schedule a personalized demo of CXP and learn how our integrated approach can elevate your brand.  

As we start this new chapter, I’m excited about the possibilities it opens up for companies like yours. Our evolution isn’t just about us–it’s about empowering you to achieve your marketing goals in ways you never thought possible.