Joining host Greg Oberst on this episode of The Whole Idea Podcast by DCG ONE is Kristen Crandall, director of analytics at The Agency at DCG ONE. Learn how to use data analytics to bring unprecedented visibility to your campaign and drive ROI throughout the customer journey. Get insight into how to integrate data into your next campaign, hear best practices and tools to leverage along the way, and learn how to avoid mistakes that could compromise your data and campaign.